https://castia.circuly.org/en/compare/clay
// CASTIA VS CLAY
Clay builds GTM tables. Castia runs approved playbooks.
Clay is excellent for operators who want enrichment waterfalls and flexible GTM logic. Castia is for teams that need the playbook packaged, governed, and usable by sales or insurance teams without living in a spreadsheet.
Clay wins when...
A GTM operator wants to build custom enrichment tables and workflow logic.
Castia wins when...
Sales, insurance, partner, or field teams need a governed outbound board and blueprint.
// FEATURE CHECKS
The cleanest distinction is operator tool vs operated motion.
| Capability | Clay | Castia |
|---|---|---|
| Who drives it? | –GTM operator or RevOps builder | ✓Sales, insurance, partner, or field team |
| Primary surface | –Data table and workflow builder | ✓Outbound board and blueprint |
| Governance | –Configurable | ✓Market defaults, approvals, audit trail |
| Pricing story | –Credits, actions, enrichment volume | ✓Pilot and operated blueprint |
// NEXT STEP
Clay can be part of the stack. Castia is the operating layer the team actually uses.
Best hook for content: "When your Clay table becomes a sales operating problem."
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