Northstar Cloud
52northstarcloud.com
6h ago
// FEATURES
Each of these works on its own. Together they replace the patchwork of CRM + sequencer + spreadsheet + directory most outbound teams stitch together.
QUICK ANSWER
Castia combines discovery, a shared outbound board, multi-channel outreach, re-engagement, meeting prep, agent-mode updates, governance controls, scheduled jobs, and reusable blueprints in one platform.
Northstar Cloud
SaaS · onboarding automation · 82 emp
Atlas Underwriting
Insurance · commercial lines · 140 emp
LedgerOps
Fintech SaaS · finance ops · 64 emp
Harbor Mutual
Insurance · regional carrier · 310 emp
IntegrateIQ
SaaS · integration platform · pending
01 — DISCOVERY
Business directories, geofenced web search, market signals, and first-party lists — pulled and cross-checked weekly. Each lead is enriched from public company sources so your team sees useful account context, not another generic address.
Source-aware
Business directories, company sites, review platforms, niche directories, and owned lists. Add your own.
Account enrichment
Decision-maker, domain, size, contact route, and trigger context from public company sources.
Suppression-aware
Customers, competitors, partners, and blocked accounts get filtered before they hit the board.
Scheduled refreshes
New leads land every Monday morning, automatically.
Discovered
Northstar Cloud
52northstarcloud.com
6h ago
Atlas Underwriting
47atlasunderwriting.com
Mon
IntegrateIQ
38integrateiq.com
Mon
Reaching
Harbor Mutual
86harbormutual.com
Thu
LedgerOps
64ledgerops.com
2d
Won
PolicyDesk
92policydesk.com
1w
02 — BOARD
Kanban with statuses your team actually uses. Activity timeline per lead. Territory views that group field work so every visit compounds.
Status pipeline
Discovered, researching, contacted, meeting, won, lost. Customisable per vertical.
Activity timeline
Email, phone, LinkedIn, in-person — one log, sorted by lead.
Route view
Filter by status and visit priority, group by territory cluster, drive less.
Changelog
Every change attributed and timestamped. Onboarding new team members takes minutes.
saas-expansion-v3
linkedin-connect-v2
phone-followup-v1
default
03 — OUTREACH
Email opens your client with a draft. Phone tracks the call without dialling for you. LinkedIn templates the note, you send. In-person logs the visit. Every variant runs as an A/B test by default — winners get more traffic next cycle, losers retire.
Per-vertical, per-channel variants
Formal or direct tone per market. Risk angle, value prop, and proof point baked into every versioned variant the platform tests against the others.
Full attribution funnel
Sent → accepted → replied → meeting → won — logged per variant, per channel, per market. You see which subject line pays, not just which one opens.
Engagement-gated escalation
Phone call only after the email moves when your policy requires it. Banners warn if you try to skip a step; nothing auto-sends in your name.
Auto-promote winners
When a variant beats the baseline by >2σ over the cohort, the agent shifts traffic toward it on the next run. Losers stay flagged for review, not silently killed.
In-person mode
Walk-in, business-card scan, voice note, on-the-go. The visit lands on the same activity timeline as the email and call.
Harbor Mutual
quiet 73dharbormutual.com
draft assistant
Win-back — reference the site relaunch, attach the integration shot.
"Hi Dana, saw the new broker program. We help teams keep every partner touch visible without slowing the agents down..."
Northstar Cloud
quiet 41dnorthstarcloud.com
Atlas Underwriting
quiet 120datlasunderwriting.com
LedgerOps
re-engaged 2d agoledgerops.com
04 — RE-ENGAGEMENT
Every prospect who ghosted or said “not now” drops into a warm pipeline instead of a graveyard. Castia watches each one for a buying signal — a site relaunch, a new hire, fresh funding — and surfaces the moment to walk back in. Then a draft assistant writes the win-back with you.
Signal-triggered surfacing
Site changes, LinkedIn hiring, funding announcements — the moment a dormant lead moves, it resurfaces with the reason attached.
One-click stage moves
Push a lead through the win-back lane — imported → signal detected → contacted → re-engaged — straight from the card, no drawer.
A draft assistant that takes direction
Brief it like a colleague: “reference their relaunch, attach the integration shot.” It writes the email and pulls in your screenshots and mockups.
Accept, then push to Gmail
Approving a draft overwrites the step-1 sequence and drops it into your Gmail drafts, images inlined. Nothing sends in your name without you.
Harbor Mutual · Working session
Tomorrow · 14:00 · 30 min · Dana R. + you
Prep · assembled by the agent
Talking points
Broker handoff risk, partner coverage, renewal timing
Objection prep
'Too much admin' -> show approved workflow and audit trail
Competitor context
Today: CRM notes plus spreadsheet handoffs
Pitch angle
From scattered follow-up to one governed board in 8 weeks
After the call
Interested in broker-growth workflow; budget available, decision in Q3.
Pilot with one regional team, start after summer.
05 — MEETINGS
Calendar invites sync in and match themselves to the right company. Before the call, Castia assembles the brief from the lead’s own history; a notetaker sits in and turns the conversation into notes and a follow-up draft — so the work after the call is review, not reconstruction.
Calendar-synced, auto-matched
Each invite becomes a meeting row, matched to its company by domain. No manual linking, no copy-paste.
Prep assembles itself
Talking points, objection prep, competitor context, and a pitch angle — drawn from the lead’s activity, not pieced together across five tabs at 13:55.
A notetaker takes the call
It joins automatically and turns the conversation into a summary, the decisions made, and a clean action-item list.
Follow-up, pre-written
The same transcript drafts your follow-up email. Review, edit, and send from the meeting page minutes after you hang up.
Harbor Mutual briefed today. Renewal motion in Q3.
Status set to 'meeting booked'. Follow-up created for 14 Sep 2026. Want a prep email one week before?
Yes, include the distribution-risk checklist.
Prep email saved. Risk anchors: partner coverage, handoff leakage, renewal timing. Send date: 7 Sep 2026.
06 — AGENT-MODE
No forms, no field-by-field updates. The agent reads what you wrote, updates the right records, schedules the right follow-up, and surfaces the next move.
Plain-language input
DE, EN, mixed — speak the way you’d brief a colleague.
Multi-step actions
One sentence can update a lead, schedule a follow-up, and queue a mail.
Playbook-aware
The agent knows the sequence for your vertical and won’t skip steps.
Reversible
“Undo last action” works. Nothing gets shipped without your sign-off.
Channel eligibility rules
ONOutreach follows the approved channel policy for the market, audience, and account type.
0 violations · 90 days
Privacy basis logging
ONSource, purpose, owner, and retention status logged at lead creation.
1,284 events logged
Suppression pre-filter
ON14,237 entries. Refresh weekly. New leads checked before they hit 'to research'.
last sync · Mon 06:14
Cold-call banner
ONWarning shown if a B2B call is logged before any engagement signal exists.
3 warnings this month
07 — COMPLIANCE
Channel eligibility, privacy logging, audit trails, and approval steps for regulated teams. The platform enforces them; the user does not have to remember them.
Channel eligibility
Outreach follows the rules you set for each market, channel, and audience.
Privacy log
Each lead has a per-event source, purpose, owner, and retention record.
Suppression enforcement
Customers, competitors, partners, and blocked accounts never enter the funnel.
Export-ready records
Privacy, audit, and activity records can be exported in minutes, not days.
discover-saas-accounts
Weekly pull from directories, review sites, and hiring signals. Filter: mid-market SaaS, 50-500 employees.
0 6 * * 1
enrich-company-profile
Decision-maker, domain, size, and trigger context from public company sources. Skip if already enriched.
*/5 * * * *
weekly-digest
Collects weekly activity and sends a summary to revenue leadership. Pauses when backlog exceeds 50.
0 17 * * 5
stale-followup
Finds leads with no touch in 14 days and moves them to 'Follow-up due'. Policy banner active.
0 8 * * *
08 — SCHEDULER
Discovery refreshes, enrichment, weekly digests, follow-up reminders, LinkedIn pending checks. Cron-driven, retried on failure, observable in one place.
Cron-driven jobs
Skill-as-a-job: define a prompt, set a schedule, watch it run.
Run history
Every run logged with output, timing, and replay button.
Retries & circuit breakers
Failed jobs retry; persistent failures pause the queue, not the platform.
Manual triggers
Run any job on demand from the UI when a discovery batch can’t wait til Monday.
SaaS · Mid-market expansion
Account discovery · signal outreach · AE handoff · 8-week cycle
Composes
Insurance · Broker growth
Broker and agency teams · human approval · meeting-oriented
Composes
Recruiting · Tech
Senior engineers · referral-first · multi-touch
Composes
D2C · Founder Reach
Brands €1–10M · Founder · Partnership offer
Composes
09 — BLUEPRINTS
A skill is one thing the agent can do — discover, enrich, sequence, digest. A blueprint is what your team actually runs: a vertical-shaped composition of skills, templates, compliance defaults, and scheduler triggers, versioned and self-learning. You don’t buy skills. You buy the blueprint that runs them.
Composes skills into a playbook
One blueprint = a discovery query + an enrichment shape + a sequence + a compliance preset + scheduler triggers. Edit the blueprint once, every run inherits.
Self-learning between runs
Each cycle feeds reply, accept, and meeting metrics back into the templates. Phrases that converted on Tuesday are reused next Tuesday. Sources that bounced get downranked before the next discovery run.
Versioned and reversible
Blueprints are tracked v1 → v2 → v3 with deltas like “+18% reply vs v2 · 14d”. If a new version regresses, the agent rolls back automatically.
Per-vertical defaults built in
Tone, channel rules, approval steps, and regulated-market guardrails are inherited the moment you stamp out a new blueprint.
// VS THE ALTERNATIVES
| Capability | CRM | Sequencer | Spreadsheet | Castia |
|---|---|---|---|---|
| Auto-discovers prospects | — | — | — | Yes |
| Multi-channel activity log | Partial | Email only | — | Yes |
| Consent-aware sequencing built-in | — | — | — | Yes |
| Plain-language steering | — | — | — | Yes |
| Route and territory view | — | — | Manual | Yes |
| Per-vertical playbooks | — | Templates only | — | Yes |
| Re-engages quiet leads on a signal | — | Time-based only | — | Yes |
| Auto-preps meetings + writes follow-up | Manual notes | — | — | Yes |
| Stores deals after-the-fact | Yes | — | Sort of | Sends to your CRM |
// PILOT SHAPE
We co-build the playbook for your vertical, run it on a real territory, sit with the data at week 4 and week 8. If it works, we scale. If it doesn’t, you’ve learned what doesn’t work and we both walk away.