Pilot
Fixed fee / 8 weeks
- ✓One vertical, region, or producer group
- ✓Discovery, board, outreach, meetings, handoff
- ✓Governance defaults and source records
- ✓Week 4 and week 8 operating review
// PRICING
Do not buy seats. Prove one outbound motion.
Castia is priced around the work that matters: one territory, one blueprint, governed outreach, and accepted opportunities handed back to your CRM.
8 weeks
fixed pilot window
1 region
real territory, real rules
0 auto-send
human approval by default
https://castia.circuly.org/en/pricing
// PACKAGES
A pricing model that follows the motion.
Publish a small starter wedge, then keep Growth and Insurance tied to blueprint depth, implementation, and governed territory work.
Starter
EUR 249-299 / month
- ✓One company profile
- ✓Limited credits and actions
- ✓Self-serve setup
- ✓Usage and invoice history
Growth blueprint
EUR 750-950 / month
- ✓Scheduled discovery refreshes
- ✓Variant learning and rollback
- ✓Approved templates and channel rules
- ✓CRM handback and weekly reporting
Insurance / Pro
EUR 1.5k-3k / month
- ✓Producer, broker, and field handoffs
- ✓Human approval defaults
- ✓Audit-ready source records
- ✓Expansion by territory or blueprint
Expansion
Per territory / add-on
- ✓Additional region or producer group
- ✓New vertical or partner channel
- ✓Inherited governance defaults
- ✓Cross-territory reporting
// BUYER LENS
Position against budgets, not just vendors.
DIY senders
Smartlead, Lemlist, Apollo entry tiers. Cheap, public, self-serve. Castia should not price-match this lane.
Operator stacks
Clay and Regie. Powerful, credit-heavy, setup-heavy. Castia can sit near this band when implementation is included.
EU compliance outbound
Venta is the closest wedge: compliant outbound, sender identity, credits, setup, and meetings. Castia must win on vertical workflow depth.
AI SDR replacement
11x, Artisan, AiSDR. Output and headcount story. Castia stays safer: controlled outbound layer, not black-box rep replacement.
Enterprise revenue platforms
Gong, Outreach, Salesloft, Salesforce. Heavy, sales-led, high ACV. Castia stays pre-opportunity and pilotable.
// COMPARISONS
Castia vs the tools buyers already know.
Castia vs Apollo
Apollo finds contacts. Castia runs the motion.
Apollo is strong when the job is self-serve prospecting, contact data, and sales engagement. Castia starts when those pieces need governance, territory context, meeting handoff, and a visible operating trail.
Castia vs Clay
Clay builds GTM tables. Castia runs approved playbooks.
Clay is excellent for operators who want enrichment waterfalls and flexible GTM logic. Castia is for teams that need the playbook packaged, governed, and usable by sales or insurance teams without living in a spreadsheet.
Castia vs Venta
Venta sells compliant AI outbound. Castia runs the governed vertical motion.
Venta is the closest comparison for European buyers because it already speaks compliance, sender identity, setup, credits, and meeting outcomes. Castia should not fight on generic GDPR. It should win on regulated insurance workflow depth.
Castia vs Gong
Gong analyzes revenue teams. Castia creates governed opportunities before the call.
Gong is the enterprise revenue-intelligence anchor: conversation intelligence, forecasting, coaching, CRM context, and team analytics. Castia should stay earlier: discovery, approved reach, meeting prep, and CRM handback before the opportunity exists.
Castia vs Outreach
Outreach orchestrates revenue teams. Castia creates pre-CRM opportunities.
Outreach is built for mature revenue organizations that need enterprise sales execution, forecasting, coaching, and expansion. Castia is the smaller operating layer for proving one outbound motion before enterprise rollout.
// NEXT STEP
Bring one territory. We will run the eight-week pilot.
No annual seat story. No send-volume bundle. The first purchase is proof that one controlled outbound motion works.